Munch on this! Boston Bruins forward Brad Marchand gets his own cereal

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Looking to start your morning off with a hockey star, and a touch of cinnamon?

Boston Bruins all-star winger Brad Marchand, who is from Hammonds Plains, N.S., has partnered with PLB Sports & Entertainment to launch his very own limited edition cereal.

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Marchand tweeted out a few marketing photos Wednesday afternoon, calling it a “dream come true” to be featured on a box.

The breakfast staple, dubbed March Munch Cinnamon Crunch, sells for $29.99 for a two-pack on the company’s website. It will also be available at three American grocery stores: Shaw’s, Star Markets and Market Basket.

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According to PLB Sports & Entertainment, a portion of the proceeds from every box sold will support Christopher’s Haven, an organization that supports families of children being treated for cancer.

Marchand is the latest Nova Scotian NHLer to grace the front of a cereal box.

Last February, the Colorado Avalanche’s Nathan MacKinnon has his own cereal — named MacKinnon Krunch. In MacKinnon’s case, the cereal tasted more like “frosted corn flakes.”

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